Before 1984, no one had ever seen or heard of the “R-dot”—though they probably should have. At that time Rusty Preisendorfer was shaping surfboards under the Canyon label for 10 of the top 16 surfers in the world, including Occy and Shaun Tomson. Creating the simple yet powerful R-dot didn’t cross his mind until one of his riders, former world champion Peter Townend, suggested he develop his own, independent label. Every other sought-after shaper in the world had a logo, so Rusty figured PT had a point. And the rest, shall we say, is history.
- Irvine, CA