Tonic is based on simple, root philosophies. We share a love of surfing, taking care of our mind, body and the environment we love to play in. Over time, sun and saltwater had taken a toll on my hair. Not eager to sacrifice good surf or style, I set out on a mission to develop a line of quality, environmentally-friendly hair care products specifically formulated for those who love being in the outdoors. And so the birth of Tonic.